Our design for the store creates a calm, refined and tasteful boutique atmosphere. To achieve this, we adopted an uncluttered approach prioritising ease of circulation and a comfortable customer experience. We employed clean, elegant forms including slim ceiling-suspended rails, long display tables and timber shelving. Single-height merchandising around the perimeter of the store enhances the spacious feel and sense of flow, while lightness and transparency are created by the curved glass frontage with views directly into the store. A carefully-selected colour and material palette is guided by quality and simplicity, providing a fresh, contemporary, quietly luxurious feel. Shades and textures are kept matt, sheen-free and understated to bring calm refinement to the space. The main brand colour – a soft pistachio – is complemented by mid-green shades of fern alongside warm whites, while rose gold, polished concrete and wood accents create unfussy warmth and elegance. We designed a partially transparent cocoon structure in blonde timber to draw the eye in, adding interest and a layering effect to the space. Curved, pearlised plaster-finished walls around the internal perimeter are washed in soft light, providing a subtle backdrop for the clothes and accessories. We also designed a complete brand identity for Leem, elements of which (including point of sale materials, staff uniforms and a custom garment hanger) enhance the overall feel of the store interior.