Samsonite Europe participated for the first time at the Future Travel Experience Trade fair in Dublin and wanted to make a statement as an innovator in the airline & airport industry. Together with MO KA Design Agency we created a striking exhibition booth concept with strong architectural lines, futurist lighting and a subtle play of transparency and layering alternating hard finishing materials and soft textiles. Floor to ceiling LEDskin walls – over 15sqm in total - showcased the latest innovations of Samsonite with powerful video content, pulling the fair audience into our stand. In the back the semi-transparent black box intrigued and once inside the visitors were invited to enter in a personal conversation with the Samsonite staff on the future of the airline industry.