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LE PUR pop-up space

RAMOPRIMO

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Designer
RAMOPRIMO
Client
Le Pur
Floor area
20.00 ㎡
Completion
2017

Le Pur project is a pop-up shop that will temporarly occupy the entrance space of the yogurt brand’s main office. The intervention is turning the entrance lobby into a white and clean pop-up space, showcasing the yogurt products and combining the company values of health, fresh and natural with a more contemporary, young and innovative image.
Basic design move was to cover all walls and ceiling with striped screens made of white paint pine wood. These semi-transparent decorative elements mainly re-propose the idea of wooden cranes used for traditional fruit stands in street markets, and this feeling is reinforced by creating a striped canopy on the external shop’s facade, which has been open up with a large glass on the street. A slope ceiling invites customer to focus on the main yogurt display on top of the counter. Wooden strips have been also used to create specifically designed benches and tables. On the back of the counter, a large yellow sliding door connects the shop to the company’s office space.