Le Cargo is situated in France in the 19th district of Paris, and fits into the overall plan for the reconversion of a warehouse built in the 1960s. Designed using a unique architectural approach, Le Cargo is the largest incubator in Europe, an office building dedicated to supporting young startups in the tech and creative industries. The structure creates a break from the traditional office space by its use of round openings, a central patio, several outdoor terraces, co-working spaces and meeting rooms shaped as red bubbles visible from the street. The incubator intends to offer the best services to stimulate interactions among startups. More than a typical tertiary building, Le Cargo successfully answers to the memory requirements attached to the reconversion of industrial heritage sites, all the while integrating innovation and environmental respect. Thanks to the originality of its organisation and functions, it exemplifies a contemporary approach responding to new ways of working, communicating and moving. From the very beginning the effort behind the MacDonald warehouse renovation complies to high standards in sustainability. Thus, for Le Cargo the innovations are not only limited to its architectural features but also to its environmental qualities.