The architects’ challenge was to make a lasting impression with a temporary structure. Inspired by a visit to the Laufen factory in Switzerland, they created a stage onto which Laufen products were brought to the Salone audience in a playful way, simultaneously showcasing tradition, craftsmanship, history and the beauty of bathroom products.
Contrasting the rough aesthetics of industrial production sites on the exterior facade and atrium space with the slim, elegant style of the almost sculptural interior rooms, the architects create a relationship between art and architecture that emphasises the uniqueness and character of Laufen.