The stand’s external appearance takes inspiration from the bathroom manufacturer’s production process: while the signs of wear outside on the second level suggest the history of this skilled trade, the bathroom product moulds on display have taken on the appearance of contemporary sculptures. The industrial look of the cement-bound chipboard panels is reminiscent of rough-cast concrete.
Three low entrances lead into a large central atrium. A tongue-in-cheek shower-toilet fountain takes pride of place here, bringing a pleasant coolness to the warm and busy atmosphere inside the atrium.
From the atrium, visitors could make out five further rooms with high-gloss surfaces showcasing the different products. These represented bathroom environments in an abstract way, bestowing an artistic dimension on the Laufen products on show.
Behind the shower toilet fountain, a staircase is leading up to the second floor which was draped around like a mezzanine. It opens up to further rooms for product displays as well as an open meeting space with bar and restaurant service as well as closed meeting rooms. A new perspective can be enjoyed from the second-floor level, looking down to the shower toilet fountain and the happenings below.