LatinoAmerican® is a hospitality concept developed by Cadena Concept Design® for Grupo Posadas®. A disruptive idea born of a clear understanding that today the experiences, personalization and technology are fundamental axes when thinking about the new hospitality sector.

The concept was developed for the consumer of the Hyper-Modern Age, one that no matter his demographic profile, is understood as hyper-narcissistic, hyper-consumerist, neophile, inclusive, hyper-connected, living in immediacy, aspiring to experience and live in the now. An intelligent consumer who appreciates culture and the local environment, who cares about his surroundings, his health, values flavors, authentic experiences and enjoys good design.

LatinoAmerican® welcomes a form of smart and accessible hospitality
that creates its own category: URBAN (G)LOCAL, where the room is king and the amenities are in the neighborhood and the city.