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LAN Yuehai Tiandi Store

5plus2 studio | Guangzhou

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.46
6.00
6.24
5.12
5.7
Torquil McIntosh
Torquil McIntosh Cofounder at Sybarite
5
5
5
5
5
Jason Immaraju
Jason Immaraju Creative Director at NVE Experience Agency
6
7
7
4.5
6.13
Dustin Stupp
Dustin Stupp Creative Director at Vave Studio
5
6.5
7
5
5.88
Rabih Hage
Rabih Hage Founder at Rabih Hage
6
7
6
4.5
5.88
Benoit Florençon
Benoit Florençon Photographer at Benoit Florençon
5.5
7
6.5
5
6
Julie Payette
Julie Payette Cofounder and Partner at v2com newswire
5.5
5.5
6.6
5
5.65
Eric Tsui
Eric Tsui Founder and Design Director at Kingwoo Strategy and Design
5.5
5.5
6
6
5.75
Jana Kleine-Kalmer
Jana Kleine-Kalmer Interior Designer and Artist at Jana Kleine-Kalmer
5
6
6
5
5.5
Rene Toneman
Rene Toneman Partner and Creative Director at Silo
5
5
5
4.5
4.88
Rune Ricciardelli
Rune Ricciardelli Creative Director at Visual Display
5.5
6.5
7
5.5
6.13
Irene del Valle de la Sen
Irene del Valle de la Sen Studio Director at Roth Architecture
5.5
5
5.5
6.5
5.63
Ben Zhang
Ben Zhang Founder at Shanghai Jielu Decorative Design Engineering
5.5
6
6.5
5
5.75
Thomas Tse
Thomas Tse Design Director at Inspiration Group
6
6
7
5
6
Client
LAN
Floor area
161 ㎡
Completion
2023
Lighting

The newly upgraded LAN brand has a more natural and pure atmosphere compared to the past, and the brand's spatial presentation is therefore created with a concept full of natural energy. Different material combinations give LAN stores located in various parts of the city a different sense of simplicity.

This project is located in the Yuehai Tiandi Commercial Center on the central axis of Guangzhou, surrounded by a stable and exquisite business atmosphere. Attempting to inject warmth and beauty into the calm gray brown architecture, designing large areas of warmth to interpret the new LAN, and endowing aesthetic concepts to create a comfortable and exquisite social atmosphere, immersing oneself in the joyful moments brought by exquisite cakes and enjoying delicate visual presentation.

After comprehensively considering the layout relationship between the original structure and the unique functional areas of the cake shop, it was decided to use a soft arc to neutralize the rectangles in the space. The three-dimensional curved background is like a cloud blocking the middle of the mountain, concealing the majestic mountain. The small table connects the ground and ceiling, trying to find a subtle balance in the broken relationship.

The curved ceiling solves the problem of floor height and also expands the spatial tension of the narrow dining area. The flexible and interesting diagonal cutting breaks the originally dull straight space, and after colliding with the curved block surface, it generates subtle compositional relationships, making the space full of exploration significance.

Reorganize the unique mountain mist and wild charm of nature. Using Lan as the theme of the store space, different conceptual scenes are derived from it. At dawn, the gentle mist seeped through the stones and dissipated. LAN Yuehai Tiandi Store used an array of black brick panels paired with delicate texture paint like mountain mist, and the shiny stainless steel was like the sharpness of morning dew in the mountains; Simple materials adhere to the exploratory scene structure, subtly explaining the gravel desert in the misty and thin mist.

Exquisite and luxurious cakes convey warm hearts to people in glass cabinets. In this expressive field, every savor of the cake echoes in every corner of the space, like a beautiful mountain mist.