Lamborghini Russia commissioned Departament agency to stage the Russian presentation of the world’s first Super Sport Utility Vehicle from the legendary Italian manufacturer. Sila Sveta took over the multimedia part of the event – creation of a memorable multimedia show that would become an outstanding culmination for the evening setting stage for the hero of the night – the new Lamborghini Urus. The special event took place in the Museum of Moscow. 400 VIP guests including top managers, celebrities, famous bloggers and journalists witnessed the show that demonstrated a unique mix of multimedia technologies, including projection on kinetic surfaces suspended on winches. The creative visual content of the show was seamlessly connected with the technical part reflecting the approach of Lamborghini engineers to the creation of Urus. Taking the best from the DNA of the brand: speed of Miura, design of Countach, cross-country ability of LM002, Lamborghini masters created something radical – the world’s first Super SUV Lamborghini Urus. Taking the best from the multimedia industry, Sila Sveta applied its competence to a number of latest technologies and combined many elements into a single dynamic frame of the presentation. As a result, the studio delivered something fundamentally new, a show everyone watched with their eyes wide open.