Catalan modernism in Barcelona was a movement that defined the city's architectural identity with its quest for originality and the integration of ornamental and organic elements, shaping the architectural identity of Barcelona and the building where the project is located. The initial sources of inspiration for the project are rooted in the impressive façade of this modernist building, in conjunction with the organic plastic creations of La Manso pieces, which embody a contemporary fusion of craftsmanship, design, and technology.
The purpose was to create a captivating brand experience that encouraged users to transcend the digital where the brand exists and immerse themselves in a physical space where they could personally contemplate each piece. By combining the floral elements of the modernist façade with the contemporary plasticity of the brand's product, the concept realized by External Reference became a reinterpretation of classic decorations that highlights the brand's values. Through 3D-printed pieces designed exclusively for this space, the interior of the store becomes an extension of the exterior. Organic shapes take center stage, transforming the façade's ornaments into large rosettes with spatio-temporal deformations and bas-reliefs. "These furniture pieces, digitally sculpted and brought into the physical world through 3D printing, showcase craftsmanship that combines traditional techniques with computational design. They address the challenges of transforming digital designs into tangible objects."
As part of the exhibition, the jewelry is illuminated to highlight the uniqueness of each piece, creating an intimate and deliberate environment that invites exploration and discovery of the perfect item. The conceptual design extends into the street by repeating, reflecting, and reinterpreting the brand's logo, blending it with the three-dimensional elements present in the interior's creative language. In the detail of the sign, strategically located under the corner window that embraces the surrounding streets with its decorations, a visual connection is established between the interior space and the urban environment.
In terms of sustainability, the project utilizes 3D printing techniques, significantly reducing the waste generated during production. These methods are not only efficient but also offer a level of precision and customization that would traditionally involve more resource-intensive processes.
La Manso
External Reference
Silver

1 / 10

Arthur Guimarães
Chief Executive Officer
at Arthur Guimarães Architects
The overall concept is quite impres...
9.5
8.7
9
7
8.55

Mark Eric Magno
Principal
at Aedas Interiors
Great use of 3D printing to achieve...
8.5
7
7.5
8
7.75

Xuechen Chen
Architectural Designer
at X.C Studio
This project offers a modern interp...
9
8
9
8.5
8.63

Josse Popma
Partner
at Popma ter Steege Architects
Intriguing. Well executed.
Though I...
7
7
8
6
7

Serhii Makhno
Founder
at MAKHNO Studio
8
7
8
7
7.5

Jessica Adkins
Brand Experience Design Lead Europe
at M Moser Associates
8.5
8
8.8
7
8.08

Zizhao Li
Cofounder and Chief Designer
at DSC · Design
8.57
7.65
8.39
6.92
7.88

Mike McGirr
Managing Partner and Design Principal
at red design
8.19
7.47
9.89
6.84
8.1

Burton Baldridge
Founder
at Baldridge Architects
I like the idea of a truly printed...
6
6
6
6
6

Pooja Shah-Mulani
Partner and Design Director
at LW Design
Very interesting use of 3D printing...
7.5
7
7.5
8
7.5

Katie Mitchell
Managing Director
at Seen Studios
Super interesting forms, but there...
8
7
8
7
7.5

Suvi Saloniemi
Head of Exhibitions
at Finnish Museum of Architecture and Design Museum
6
5
6
5
5.5

Wenqing Zhou
Founder
at Add Culture & Creative Development
7
7
7
7
7

Anna Gitelman
Associate Professor
at Suffolk University
Great project that respects the arc...
9
9
9
8
8.75
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Harkaran Singh Boparai
Founder
at Space 5
8
7
8
7
7.5

Yan Zhang
Cofounder
at say architects
5.88
6.3
6.3
6.19
6.17

Jianan Shan
Cofounder
at say architects
6.3
6.92
6.4
5.05
6.17
Designer
Client
Adriana Manso
Floor area
25 ㎡
Completion
2023
3D Printing
Lighting
General Contractor
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