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La Manso

External Reference

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Silver
Facade - Gregory Civera
Store Interior Space - Gregory Civera
Interior 3D Printed Furniture - Anna Mas
Facade - Gregory Civera

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
7.70
7.18
7.81
6.85
7.39
Arthur Guimarães
Arthur Guimarães Chief Executive Officer at Arthur Guimarães Architects
The overall concept is quite impres...
9.5
8.7
9
7
8.55
Mark Eric Magno
Mark Eric Magno Principal at Aedas Interiors
Great use of 3D printing to achieve...
8.5
7
7.5
8
7.75
Xuechen Chen
Xuechen Chen Architectural Designer at X.C Studio
This project offers a modern interp...
9
8
9
8.5
8.63
Josse Popma
Josse Popma Partner at Popma ter Steege Architects
Intriguing. Well executed. Though I...
7
7
8
6
7
Serhii Makhno
Serhii Makhno Founder at MAKHNO Studio
8
7
8
7
7.5
Jessica Adkins
Jessica Adkins Brand Experience Design Lead Europe at M Moser Associates
8.5
8
8.8
7
8.08
Zizhao Li
Zizhao Li Cofounder and Chief Designer at DSC · Design
8.57
7.65
8.39
6.92
7.88
Mike McGirr
Mike McGirr Managing Partner and Design Principal at red design
8.19
7.47
9.89
6.84
8.1
Burton Baldridge
Burton Baldridge Founder at Baldridge Architects
I like the idea of a truly printed...
6
6
6
6
6
Pooja Shah-Mulani
Pooja Shah-Mulani Partner and Design Director at LW Design
Very interesting use of 3D printing...
7.5
7
7.5
8
7.5
Katie Mitchell
Katie Mitchell Managing Director at Seen Studios
Super interesting forms, but there...
8
7
8
7
7.5
Suvi Saloniemi
Suvi Saloniemi Head of Exhibitions at Finnish Museum of Architecture and Design Museum
6
5
6
5
5.5
Wenqing Zhou
Wenqing Zhou Founder at Add Culture & Creative Development
7
7
7
7
7
Anna Gitelman
Anna Gitelman Associate Professor at Suffolk University
Great project that respects the arc...
9
9
9
8
8.75
Harkaran Singh Boparai
Harkaran Singh Boparai Founder at Space 5
8
7
8
7
7.5
Yan Zhang
Yan Zhang Cofounder at say architects
5.88
6.3
6.3
6.19
6.17
Jianan Shan
Jianan Shan Cofounder at say architects
6.3
6.92
6.4
5.05
6.17
Client
Adriana Manso
Floor area
25 ㎡
Completion
2023
Social Media
Instagram Linkedin
3D Printing
Lighting
General Contractor

Catalan modernism in Barcelona was a movement that defined the city's architectural identity with its quest for originality and the integration of ornamental and organic elements, shaping the architectural identity of Barcelona and the building where the project is located. The initial sources of inspiration for the project are rooted in the impressive façade of this modernist building, in conjunction with the organic plastic creations of La Manso pieces, which embody a contemporary fusion of craftsmanship, design, and technology.

The purpose was to create a captivating brand experience that encouraged users to transcend the digital where the brand exists and immerse themselves in a physical space where they could personally contemplate each piece. By combining the floral elements of the modernist façade with the contemporary plasticity of the brand's product, the concept realized by External Reference became a reinterpretation of classic decorations that highlights the brand's values. Through 3D-printed pieces designed exclusively for this space, the interior of the store becomes an extension of the exterior. Organic shapes take center stage, transforming the façade's ornaments into large rosettes with spatio-temporal deformations and bas-reliefs. "These furniture pieces, digitally sculpted and brought into the physical world through 3D printing, showcase craftsmanship that combines traditional techniques with computational design. They address the challenges of transforming digital designs into tangible objects."

As part of the exhibition, the jewelry is illuminated to highlight the uniqueness of each piece, creating an intimate and deliberate environment that invites exploration and discovery of the perfect item. The conceptual design extends into the street by repeating, reflecting, and reinterpreting the brand's logo, blending it with the three-dimensional elements present in the interior's creative language. In the detail of the sign, strategically located under the corner window that embraces the surrounding streets with its decorations, a visual connection is established between the interior space and the urban environment.

In terms of sustainability, the project utilizes 3D printing techniques, significantly reducing the waste generated during production. These methods are not only efficient but also offer a level of precision and customization that would traditionally involve more resource-intensive processes.