Ready to Race: In the KTM Motohall, visitors get to know the „Orange Spirit“ of the world-famous sports motorcycle brand. On 3000 sqm they discover the history of the company, its brand values and more than 100 motorcycles. The guiding theme is the racing spirit that is inextricably linked to the brand. It is reflected in the design, colour and material choice of the KTM Motohall exhibition design. A racy routing incorporated in the new ellipse-shaped building leads the visitors through three levels, providing barrier-free access throughout. Along the route, visitors trace the design process from the initial sketch through to the finished product, discover technical details in passing and watch how some 70 street and off-road bikes race each other at breakneck speed on a steep curve. Over 20 media stations and up to 30 projections make it possible to fully indulge in the world of motor sports. The highlight of the exhibition is the “Heroes of Racing” area, where the heroes of the KTM brand are featured with their original bikes and racing gear. The upper storey is dedicated to them. Integrated in a dynamic 360° projection, motorsport becomes an immersive experience here.
The three levels are connected with two spatial installations. There are more than 200 trophies spread from the first to the third level and seven jumping bikes which seem to literally be jumping from the ground floor into the screen surrounding the “Heroes of Racing” on the top floor.