Krungthai Bank : Money Expo 2024

"Wing" is the design concept that layers both wings on top of each other, creating interconnected yet independent spaces, reflecting a new image of Krungthai Bank in 2024. - DOF Depth of Field Co., Ltd.

The overlapping structures create a sense of movement, using polycarbonate sheets as substitutes for bird feathers underneath the wings. They bring life and uniqueness to the design. - DOF Depth of Field Co., Ltd.

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JURY VOTES
Trade-Fair Stand

6.33

6.61

7.00

6.22

6.54

Zhen Song General Manager of Interior Design Department at Wide Horizon Invest Group

6.5

7.5

Jugal Mistri Founder at JMA Mumbai

6.5

Joya Nandurdikar Founding Partner at Untitled Design Consultant and Furgonomics by Ud

6.5

7.5

6.5

Kevin Haley Founder and Managing Director at Kevin Haley Studio

6.25

Adrien Ganassin Sr. Director F&B Design & Development at Marriott International

6.5

6.63

Ou Xiao Founder and Design Director at Xiaoou Office

6.5

6.13

Bani Singh Founder and Creative Director at Grounded Design

6.5

Valeria Segovia Principal at Gensler

6.5

6.13

Fernando Sordo Madaleno Principal at Sordo Madaleno

7.5

6.5

7.25

Location

IMPACT Muang Thong Thani, Tambon Ban Mai, Amphoe Pak Kret, Chang Wat Nonthaburi 11120, Thailand

Designer

Ductstore the Design Guru

Client

Krungthai Bank Public Company Limited

Floor area

1000 ㎡

Completion

2024

Budget

228600 euro

Social Media

Organizer

Hio Connexion

Underpinned by the concept of Empowering Tomorrow, the design of Krungthai Bank’s pavilion at MONEY EXPO 2024 aims to create a modern image for the bank and attract new customers. It is inspired by the wings of the Vayupaksa bird, the bird of paradise, which is featured in the bank’s logo.The pavilion, occupying an area of 1,000 square meters, has a roof resembling stacked wings, embodying the skeleton of bird wings that can spread indefinitely. The main structure is made of steel and polycarbonate, with fins on the top resembling bird feathers. Its open-space design and furniture fittings are tailored to meet the different needs of each service provided within the area. The chairs and tables are of mixed heights to emphasize the connectivity between units, creating a connection between the lower mass and the roof yet remaining independent of each other.

The pavilion is designed open-space have no front or back, allowing easy entry from all directions. As for lighting design, the lights are installed on the fins to create a transparent effect and an illusion of layers in the space on the roof. This design makes the pavilion stand out and gives Krungthai Bank a brand-new image, emphasizing the bank’s mission of Empowering Better Life for All Thais.

The pavilion showcases the bank's innovative financial products designed to address financial accessibility issues for Thai people. With a design that emphasizes ease of access, the pavilion highlights a variety of services that align with the bank's mission of "Empowering Better Life for All Thais."
Constructed from polycarbonate, the pavilion is both portable and adaptable. Its modular design allows it to be downsized or reconfigured without the need for new construction, making it easy to deploy across various provinces. This flexibility ensures that the pavilion can reach a wide audience, effectively promoting the bank's services. In the long term, the pavilion's utility extends beyond its initial purpose. It can be donated to schools, providing them with a valuable resource and further benefiting the community. This innovative approach not only enhances financial accessibility but also supports sustainability.

WORDS Nontawat Charoenchasri