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Kreuz

Chiara Bello

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Designer
Chiara Bello
Client
Wefox
Floor area
500.00 ㎡
Completion
2016

In the heart of Kreuzberg, Berlin, lives Wefox, a FinTech startup with the aim of revolutionizing the insurance industry through technology. Since expanding from Switzerland to Berlin, Wefox had been sharing a remarkable space with 10 other tech startups: an old factory with high ceilings, big windows, and endless possibilities. Kreuz had to combine the needs of two different worlds: the offline and the online, the formal and the spontaneous, the 40-something insurance consultant with experience and the 20-something entrepreneurs, trying to change the world. The challenge for this project was to create a space that succeeded in acting as a crossroad - therefore the name “Kreuz", meaning "Cross” - for these two worlds to come together as one. The result was 500sqm representing different work cultures, joined together in an exciting mix of designs, colors, and materials. A reinterpreted reception, with traditional materials like Black stained OSB and steel in an artistic contemporary style , represents the two worlds right in the first moment of entering the space. Muted tones of grey and black contrast with a jungle-like array of plants, multi-colored carpets and soft furnishings. Closed off desks vs. collaborative workspaces, flea market finds vs. filing cabinets, gentlemen’s club vs. deck chairs.