260 Itaewon-ro, Hannam-dong, Yongsan-gu, Seoul, South KoreaThe brand concept of Kolon Sports is not to go to the distant nature, but to enjoy the outdoors in everyday life. We wanted to reinterpret the natural phenomena that can be experienced in the forest as urban materials. We designed elements such as louver and grating by using achromatic materials, and the light and shadow falling through the leaves. And while walking in the forest, We wanted to design a scene where vertical trees intersect according to distance and viewpoint. And, in general, the road means that there are no clear boundaries between where people can step on and where can't step on in the forest, but people perceive the cleared empty place as a road. We have proposed a path through various methods of implicitly inducing movement even in a wide open space.
Kolon Sport
Studio Fragment
Silver
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Oliver SalwayFounder at Softroom
The concept of an urban interpretat...
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6.5
Cameron FryCreative Director at Liqui Group
Enjoy the limited pallet and the us...
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Wiebe BoonstraArt Director / Co Founder at DUM
my sympathy goes out to the space...
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6.75
Elena ApiouHead of design at Adagio Aparthotels
Bold design statement. Nice coheren...
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6.75
Tom EdingtonCreative Director at YourStudio
Cold and unapologetic, but so intri...
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Giulia Maria Moschen BrachoTrend Researcher | Futurist at Freelance
The reinterpretation of nature is f...
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8.25
Daisuke NagatomoAssistant Professor at National Taiwan Normal University
It is very unique translation of ra...
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6.5
Sanxia ZhouDirector at Sunshine PR and Frame China
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7.25
Heidi SmithPartner at Gray Puksand
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Vincent de GraafCo-founder at AIM Architecture
Sympathetic to this quite stark urb...
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7.5
William LimManaging Director at CL3 Architects Limited
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Valérie BoermaFounder at Barde vanVoltt
Really like the design concept, it’...
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7.5
Designer
Client
Kolon Sport
Floor area
442 ㎡
Completion
2020
