"KLUDI – WATER IN PERFECTION". The slogan of the manufacturer of tapware served as the basis for the design. The concept of "water" as a spiritual and emotional factor is showcased in a clear, organic and reduced design language. Individual spaces, which are spread across the stand like stones in a riverbed, represent the different product areas. The soft edges and smooth shapes correspond to the theme. The fountain, with rippling water, in the middle of the booth is a meeting point and setting the stage for a highlight presentation and creates a sense of well-being. A three-dimensional wave, made out of hundreds of well lit glass drops, forms a sparkling ceiling above. The focus is on an exceptional and innovative product presentation. The organic “walk-in” shapes make curious and allow the products to be clearly divided into different thematic spaces. Individual valves are shown in function and offer an interactive experience. The appearance of the booth appeals to the senses. Corresponding to the new corporate design of KLUDI, the architecture is dominated by white and parts highlighted by the implementation of the colour “blue”. The over-all design with its seamless walls and premium surfaces not only refers to the theme “WATER IN PERFECTION”, but also to the exceptional harmonious lines and design of KLUDI valves.