Welcoming, inclusive and comfortable, KEF offers a retail experience which celebrates the individual’s experience of sound and music. Customers are invited to relax in lounge-style surroundings, grab a coffee at the bar and sit back in the comfort of the Collector’s Lounge, with its curated record collection, or in the intimate listening pods.

Blurring the lines between sectors, KEF blends Conran and Partners’ experience of retail and hospitality design to create an environment that will not overwhelm customers unfamiliar with speaker technology. The interiors seamlessly integrate the sound systems to make the experience engaging and comfortable with a ‘members lounge’ feel. The whole space is designed to be inclusive and to encourage customers to stay for as long as they want. For instance, the Collector’s Lounge is a separate room where guests can experience the full surround-sound speaker set-up as if in their own living room.