A leading sports-tech startup, Keep provides a one-stop service towards fitness training, social network, nutrition guide and sporting goods that connect all sports scenarios for users to enjoy fitness anywhere anytime. With 180 million users, Keep nurtures an active online community of a new generation in China that embraces the idea of “self-discipline creates true freedom” via exercising. The app has become a hub for like-minded peers to connect and to express themselves on social media. Keep is more than a content provider but a cultural phenomenon that echoes the rising awareness of life quality in China nowadays.

As Keep’s community grows and its users mature in their fitness training, Keep sees an opportunity in creating a physical location that provides more diverse content and interpersonal offline communication. We have collaborated with Keep to design their flagship studio - Keepland Beijing Fun. Incorporating Keep’s online content and community base, the flagship brings smart, efficient, and exciting fitness exercise, closing the loop of their fitness service from online to offline.