Creating a multisensory brand experience, KALDEWEI’s ICONIC WORLD serves as an international meeting point and training center for all of KALDEWEI’s worldwide brand partners. Here, architects, planners, wholesalers, craftsmen, housing societies, hoteliers and own employees experience KALDEWEI’s enthusiasm and pioneering spirit for stylish products and sustainable, yet intelligent bathroom solutions made of superior steel-enamel. The combination of product showrooms, seminars, workshop areas, culinary art and a special factory tour turns the KALDEWEI ICONIC WORLD into an overall vivid brand forum.
Embedded in this stunning brand environment is the completely new designed ICONIC EXPERIENCE, opening up new and perceptible insights into KALDEWEI’s understanding of its brand and design philosophy. The four main dimensions of the brand KALDEWEI, namely holistic bathroom solutions, iconic design, being worldwide partner and the use of steel-enamel, become an experience in the exhibition through all senses. The spatial environment immersed in black is highlighted by scenic lighting that altogether creates a captivating atmosphere. Visitors are invited to convince themselves of KALDEWEI’s premium bathroom solutions in interactive, haptic experiments and through impressive, multisensory galleries. Common prejudices, which people have towards the material steel-enamel, are successfully disproved and benefits of the high-class KALDEWEI steel-enamel emphasized.
