We built our first flagship store where customers are able to experience at once all lines of not only men’s and women’s wear collections but of limited collaboration products at Dosan Park, Sinsa-dong, Gangnam-gu, Seoul.
The first floor is arranged centered on women’s line and collaboration products, while the second floor displays men’s products. We at Juun..J provide differentiated brand experience to customers by arranging a garden as well as the best specialty coffee brand FELT COFFEE on the first floor so that they can experience a diverse range of brands at the same space.
“Black is a color symbolic of Juun.J and the most beautiful shadow out of the shapeless existences is also black.“
If we look at the traditional house structure in the East, large roof files are put above the house basically and the whole structure is absorbed into within the deep and wide shade generated by the awning. Deep darkness below the awning is shadow as well as black within the space.
We used natural elements such as light and shadow in order to express darkness within space using black – identity color of Juun.J brand. The shape of the architecture was initiated from geometry that is the basic form in all designs. Juun.J’s flagship store surely has a certain form but in the shape like a shadow without exact shape, which is similar to Juun.J as it invites endless curiosity to people.