MVRDV’s transformation of Jut Group's new 240 sq-m lecture hall takes into consideration that although it is a functional space for talks and events, it is also a public installation with an inviting, comfortable and attractive carpeted landscape. It takes the form of public architecture through unconventional design inspired by the natural landscape. The hall is used by a variety of audiences and connects to the exhibition programme in the gallery of Jut Foundation located on the ground floor.

It is a new typology for a lecture hall with its own unique work of art - a single, large-scale textile artwork by Argentinian artist, Alexandra Kehayoglou. Kehayoglou was perfect for this project because of her commitment to craftsmanship. Her pieces are the result of a laborious hand-tufting process that achieves to mimic natural textures such as moss, water, trees and pastures. The carpets can transform an entire room - as seen in this lecture hall - and echoes a green landscape.

MVRDV worked with Jut Land Development, the owner; AI Group, for the design development; Alexandra Kehayoglou, for the tapestry artwork; and DaYi Construction Group for the construction.