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Jumbo Seafood Restaurant Nanyang Bay

Lukstudio

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immersing diners into a dynamic harbour-inspired experience - Wen Studio
the entrance reminiscing a sailing junk boat - Wen Studio
view of the cascading corridor - Wen Studio
immersing diners into a dynamic harbour-inspired experience - Wen Studio

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Restaurant
5.88
6.29
5.67
4.80
5.66
Christopher Lye
Christopher Lye Principal at Woods Bagot
Great effort in creating semi-priva...
8
8.5
7
5
7.13
Katrina Yin
Katrina Yin Design Manager at JDS Development Group
5.75
6.5
4.5
4
5.19
John Lam
John Lam Co-Founder and Design Strategist at State of Culture
Lukstudio's redesign of Jumbo Seafo...
5.88
6.36
5.78
5.59
5.9
Tessa Mansfield
Tessa Mansfield Chief Creative Officer at Stylus
7
7.5
6.5
5
6.5
Norman-Henner Plattner
Norman-Henner Plattner Head of Store Development at The KaDeWe Group
6
5
7.5
4
5.63
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
5
7
5
5
5.5
Andras Klopfer
Andras Klopfer Managing Partner at BWM Retail
5
6
5
5
5.25
Victoria Schneyer
Victoria Schneyer Global Head of Store Design at Hugo Boss
6
7
6
5
6
David Wei
David Wei Cofounder and Design Director at Hatch Architects
5.88
5
5.4
5.01
5.32
Gokhan Avcioglu
Gokhan Avcioglu Principal and Founder at Global Architecture Development
5
7
5
5
5.5
Lene Utbjoe
Lene Utbjoe Discipline Lead at Henning Larsen
6
5
5
4
5
David Schwarz
David Schwarz Founding Partner and Creative Director at Hush
5
5
5
5
5
Eric Wang
Eric Wang Head of Marketing and E-Commerce APAC at Duravit
7.14
6.46
6.42
4.35
6.09
Benjamin Iborra Wicksteed
Benjamin Iborra Wicksteed Partner and Creative Director at Mesura
5
6
6
5
5.5
Leilei Wu
Leilei Wu Partner at F.O.G. Architecture
5.5
6
5
5
5.38
Designer
Client
Jumbo Seafood
Floor area
380 ㎡
Completion
2023
Social Media
Instagram Facebook Linkedin
General Contractor
Lighting Consultant
Photography

Founded in 1987, Jumbo Seafood Restaurant opened its branch in Shanghai at the International Financial Center in 2016. With a renowned reputation comes a loyal customer base who values food quality over restaurant design. As the F&B market becomes more diverse and sophisticated, customers expect a more memorable experience from fine-dining. In search for a more recognizable identity, the brand engaged Lukstudio to give the original humble design a facelift. Going back to its root along the east coast of Singapore, Lukstudio has instilled elements from the sea and harbor in the restaurant, immersing diners into a Southeast Asian atmosphere.

Located on the third floor of the IFC Mall, the renovation scope includes the entrance lobby, main dining hall and the private dining rooms. Given the kitchen and BOH are to remain intact, so are the numbers of seats, there is not too much room for major layout change. The design team has turned the original staff locker-rooms along the curtainwall into a small private dining room to better utilize the daylighting. The previous partition between the main dining hall and the private rooms have been changed from glazing to solid walls for better sound insulation and privacy.

Sinuous shapes and nautical materiality composed the interiors, recalling diners their last stroll along the harbor or ride on a boat towards an island. The entrance is marked by a curvilinear perforated metal ceiling and layered wooden wall panels, reminiscing a sailing junk boat and welcoming guests onboard. Passing down the corridor of cascading wall modules and reflective water-textured ceiling, one would be greeted by the bustling “harbor” where small wooden “boats” are docked orderly next to a “cruise liner”. These “boats” are modular booths with undulating wooden partition, together creating a visually dynamic sea-like environment, while transforming the previously open dining hall into semi-private zones. 

The booths are arranged in a staggered manner, leaving in-between spaces for lush tropical greenery, infusing the Nanyang atmosphere. More private dining happens behind the white deck wall with walnut doors. The circular windows are design details recalling cabin doors on a boat.