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JPG Coffee IGC Store

Wing Design

SAVE SUBMISSION
Bronze
The project site is a corner covering 60 square meters, located at the exit of the subway station on the subway floor of IGC Plaza in Guangzhou, China. - The store on-site
As a respond to the fast-paced traffic flow there, we want to create a temporary and comfortable ‘leisure’ experience. The lively and open form of the space we designed not only makes it a place for interpersonal interaction, but also addresses the commercial consumption relationship between take-out and dine-in in an adaptable way. - The store on-site
The store is located at the elevator corner which connects the subway and the office building. A designed circular shape perfectly addresses the commercial pain point of the original square shape. It not only improves the efficiency of ordering, but also solves the problem of people staying in the space. More, it creates a resting place for office workers between office and home. - The store on-site
The project site is a corner covering 60 square meters, located at the exit of the subway station on the subway floor of IGC Plaza in Guangzhou, China. - The store on-site

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Light
5.23
6.88
5.59
4.59
5.58
Jason Chan
Jason Chan Founder at Jason Design Group
6.92
1.53
6.81
4.43
4.92
Tugba Okcuoglu
Tugba Okcuoglu Creative Concept and Customer Experience Developer at Ingka Centers
Even though it is a nice installati...
6.49
3.75
7.01
4.12
5.34
Maja Bernvill
Maja Bernvill Creative Director at Specific Generic
5
3
6
4
4.5
Justine Fox
Justine Fox Founder and Colour Specialist at Studio Justine Fox
6.68
3.92
6.07
5
5.42
Sanchit Arora
Sanchit Arora Principal Architect at Renesa Studio
6
5
6
5
5.5
Jorge Mendez Caceres
Jorge Mendez Caceres Creative Director at BDG Architecture & Design
5
4.02
5
6.14
5.04
Marie Hesseldahl
Marie Hesseldahl Partner and Head of Interior and Product Design at 3xn
7
4
5
5
5.25
Jan Clostermann
Jan Clostermann Founder and Director at CLOU Architects
7
4
7
5
5.75
Adi Utama
Adi Utama Global Office Development at JetBrains
5
5
8
5
5.75
Bin Ju
Bin Ju Founder and Chief Design Director at Horizontal Design
3.45
5
6.26
5
4.93
Marie-Andree Busque
Marie-Andree Busque Director Interior Architecture at Sid Lee Architecture
5.5
5
5.5
6
5.5
Constance Guisset
Constance Guisset Founder at Constance Guisset Studio
7
3
7
2
4.75
Islam El Mashtooly
Islam El Mashtooly Creative Director at OBMI
5
5
6
5
5.25
Liyun Hao
Liyun Hao Founder and Design Director at EVD
6
6
6
6
6

The site of this project is a corner covering 60 square meters, located at the exit of the subway station on the subway floor of IGC Plaza in Guangzhou, China. As a respond to the fast-paced traffic flow there, we wanted to create a temporary and comfortable ‘leisure’ experience. The lively and open form of the space we designed not only makes it a space for interpersonal interaction, but also addresses the commercial consumption relationship between take-out and dine-in in an adaptable way. 

Unlike the dull layout of conventional commercial streets where the indoor private space is completely separated from the outdoor public space by closed curtain walls, our space structure adopts a relatively vivid and open corridor form, with a round and gentle circular roof supported by the columns that give a visual sense of lightness. It introduces the city view into the space, and the changes of light and shadow and people passing by all become an important part of the entire space scene. 

The store is located at the elevator corner which connects the subway and the office building. A designed circular shape perfectly addresses the commercial pain point of the original square shape. It not only improves the efficiency of ordering, but also solves the problem of people staying in the space. More, it creates a resting place for office workers between office and home. The creativity of this space focuses more on the customers per se. Through an active dialogue with both nature and city, we redefine the boundary between indoor and outdoor. 

The connecting corridors and patios blur the dividing line between indoor and outdoor, and this is where photosynthesis begins to take place, where the rhythm of breathing is calmed, where people could enjoy the aroma of coffee at this invention of city corner. While creating a comfortable space for customers, we also hope to bring a thoughtful way of living to every corner of the city. Through our design, we expect to create more city corners that worth deep meditation.