The Kid’s World on the sixth floor of the north building in Shanghai Jingan Joy City is the spatial extension of this love-themed shopping mall. This area of entertainment and retailing is delicately designed for kids aging between 3 and 10, which provides enriching, interesting and diversified experiences. It encourages the kids to indulge in their everlasting, innocent imagination, to follow their instincts, and to explore the nature in their own way.
The architect is inspired by Dandelion Hill, imagining the form of hills when adopting the rhythm of “contouring lines” in an undulating geography. In this space of 4200 square meters, the retailing stores and public entertainment areas are merged into the circular moving stream of visitors.
The main scene is in the lift hall, the dandelion stems breaking through the soil and spreading. The “singing” stem art installation encourages the kids to hear the nature simply with ear, paying close attention. As kids are opening eyes, enjoyable Flower Bud Book House and splendorous “Rainbow Forest” come to sight. The kids climb through the playful sliders with their body fully touching and feeling the movement, exploring tree houses in central plaza. In the end, they reach the shining “Fairy Masquerade”.