On the concept store of Jolor, Atelier tao+c has transformed an old 435 square meters warehouse into a simple and unique open spatial continuum. Located in a former mine machinery factory in Shanghai, the building was originally constructed as a single-storey structure in 1958, had since undergone many shifts in function, the original industrial characters have been lost, only the triangular roof trusses and the dormer window on the roof still have the traits of factory building of that period.   As an emerging furniture brand in China, like other new brands in various industries nowadays, JOLOR started with its e - commerce business first, and then decided to have a physical space to showcase their products for people to touch and experience in real life. The concept of store involves re-curating the store’s exhibition space on a quarterly basis, and also as a platform for pop up events. Atelier tao+c responded to this by developing a spatial concept that’s highly flexible and embodying a timeless aesthetic. In the rectangular plot, the designer erected two tall walls, run across the full length of the interior and divided the space into three bays in 1: 2: 1 scale, forming a central exhibition hall and two side aisles to adapt to various sizes of furniture settings. These two 25 - meters long continuous walls can also provide sufficient background for small exhibitions and events. To meet the display needs, the designer inserted a mezzanine floor between the two newly built walls, reached by two sets of stairs of different shapes - one in spiral and one straight. The floor slab cantilevered out from the openings on the wall, forming indoor balconies on both sides of the aisles.   All the newly inserted walls and floors are lined with black terrazzo. The architect cut some circle and semi-circle shapes into the floor and walls, contrasted with a triangular entrance. The set of geometric elements sculpt out forms and connect the divided spaces, the surrounding space is thus left free for flexible and fluid routes of exhibitions. Along the original narrow bomber windows on the roof, the designer used a white cone volume to support the roof and receiving sunlight that became a skylight amplification device. From time to time, sunlight penetrates through the bomber window, hit on the inclined planes on the inner sides of the cone and reflected into the center of space. Walking up the spiral staircase upstairs, guest will see the sunlight casting on the furniture exhibits directly below. The scattered products are illuminated, floating in the dark background and attracts the visitor's attention.   The design is based around simple forms and black surfaces that play with the red brick facade of the old warehouse, and underscores the distinctive atmosphere of the store.