This shop opened in Incheon PARADISE CITY, shows sensitive images encompassing from history to production process of Joanne Teddy Bear, with dual concepts of shop and gallery. At its center, visual-perceptual weaving clues are placed. Energy in this space composed largely with four categories, expands the world of Joanne Teddy Bear like a rhythm, of weft and warp woven by intercrossing horizontal and vertical line width and length.
Central area in the shape of island is used for products display and storage, and Factory Section with strong color sense features the display to maximize the color sense of teddy bears. Choosing a background color in order to show teddy bears of Factory line which look impressive more distinctly with various colors, we wanted visitors to approach to Joanne Teddy Bear more easily.
Moving along the traffic line formed centering around it, leads to Craft Section designed with Kvadrat fabric, Memory Section where memories and nostalgia of the 1930s and 1940s form the layers, and Classic Section of the year 1984, a central axis of this space. Classic Section plays a role to raise the concept of shop to that of gallery. It shows each part of production process obviously about how it is made and by what it is inspired, and approaches to the visitors more in depth with its tradition and knowhow.