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Jidu Roboverse Sanlitun Experience Center

Gensler

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JIDU ROBOVERSE Sanlitun Experience Center - Charlie Xia
From the street level, the view is captured by an ultra-futuristic interior, entrancing lights and animations framed by a minimal metallic facade, a machine revealing its pulsating soul. - Charlie Xia
Immersed in a digital environment, the Robo-Car is teleported it to worlds both real and digital. Flanking this experience are subtle concealed details and cabinets that reveal the many customization options possible with the Robo-Car, a high-tech solution for a minimal space. - Charlie Xia
JIDU ROBOVERSE Sanlitun Experience Center - Charlie Xia

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Single-Brand Store
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Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
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Dennis Vlietinck
Dennis Vlietinck Head of Design at Wink
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Giovanni Zaccariello SVP Global Visual Experience  at Coach
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Gilbert Khalil Director of Design and Technical Services at Sunset Hospitality Group
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Nicolas Delefosse
Nicolas Delefosse Founder and Creative Director at NDDO
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Sontaya Bluangtook
Sontaya Bluangtook Associate Design Director at UNStudio
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Farid Ziani
Farid Ziani Partner Architect Designer at KTX archiLAB
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Asif Din Sustainability Director at Perkins&Will
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Jocelyne Sacre Design Strategist at Consultant
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Deepak Jawahar
Deepak Jawahar Cofounder at The Architecture Story
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Cathy Figueiredo
Cathy Figueiredo Cofounder at Wanna
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6
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Lisa Adams
Lisa Adams Director of CitizenHKS & Sustainable Design Leader at HKS
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Baoyu Tian
Baoyu Tian General Manager at Foshan Shengtianjia Lighting Equipment
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5.5
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Klein Dai
Klein Dai CEO at Algebraist Brand Management
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5
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Liqun Lin
Liqun Lin Executive Director at Xiamen Wenqu Decoration Design
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6.5
6
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Bangsheng Yang
Bangsheng Yang Founder at Yang & Associates Group
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6
6
5
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Dirk Osinga
Dirk Osinga Founder at STUDIOSINGA
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4
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Designer
Client
Jidu
Floor area
450 ㎡
Completion
2023
Social Media
Instagram Linkedin
Electronic Vehicle

Jidu unveiled the ROBOVERSE Sanlitun Experience Center at Taikoo Li Sanlitun in Beijing China, a next generation brand experience center for the intelligent car 3.0 era that is focused on realizing an extraordinary vision of reality where digital intelligence comes alive to unite people, art, and technology.

A collaborative work between Jidu and Gensler, the Jidu ROBOVERSE Sanlitun Experience Center is a hybrid physical-digital brand building experience. It is an experiential space that aggregates product experience, digital experience, brand display, a Robo-Car art space and other functions.

Immersed in the values of Jidu, this space unites the brand, the Robo-Car, and the digital experience, creating an imagined new world that is an extension of the Robo-Car – reaching into the fourth space between the digital and physical world. It represents the brand’s commitment to explore the boundary of human-computer interaction.

The experience center creates a disruptive presence in Sanlitun, changing the gravity of the urban center, inviting visitors into the ROBOVERSE of Jidu. From the street level, the view is captured by an ultra-futuristic interior, entrancing lights and animations framed by a minimal metallic facade, a machine revealing its pulsating soul.

Upon entry, the visitor is prompted to make their own Robo-Self, a virtual avatar that will accompany them on their virtual journey through the Experience Center’s vision of the ROBOVERSE . This Avatar interacts with the many digital touchpoints that follow throughout the space.

Immersed in a digital environment, the Robo-Car is teleported it to worlds both real and digital. Flanking this experience are subtle concealed details and cabinets that reveal the many customization options possible with the Robo-Car, a high-tech solution for a minimal space.

Arriving on the second floor from a floating metal stair, the visitor discovers the RoboCafe. Dynamic digital content backdrops a robotic arm that creates customized coffees, a warm welcome to an art space that features the multimedia works of artist Liu Di.

Behind the Robocafe, in the dominant window display of the second floor, is an artwork inspired by the works of Cixin Liu. This artwork entitled “Manifesto Stone of Autonomous Vehicles” is a pulsing futuristic expression of the possibilities of Jidu and the technologies of tomorrow.

Following the Robocafe is an art space that can transform into an event space through adaptable sliding walls, breathing and flexing with the needs of the brand and the store, including a multimedia room that provides a rich immersive driving experience of the Robo-Car.

A modular digital fixture becomes an experiential zone where visitors can discover the Jidu lifestyle through purchasable accessories, introducing the ROBOVERSE into the user’s daily life. The furniture throughout these spaces act as technological extensions of Jidu’s vision for a digital future.