Enjoy 2 free articles a month. For unlimited access, get a membership now.

Jetlag Pop-up Bookstore

WIT Design & Research

SAVE SUBMISSION
Bronze

1 / 11

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Pop-Up Store
5.60
5.74
6.15
4.95
5.61
Christina Wissing Oppermann
Christina Wissing Oppermann Commercial Director at Brandt Collective
5
5.88
6.07
4.07
5.26
Christian Buratti
Christian Buratti Art Director at Quadrastudio
6
6.5
7
6
6.38
Claudio Pironi
Claudio Pironi CEO at Claudio Pironi & Partners
5
5
5
4.5
4.88
Talar Bardakjian
Talar Bardakjian Creative Director at ODG
6
6
6.8
4
5.7
Andre Flinterhoff
Andre Flinterhoff Cofounder at Archicon Architectural Intelligence
6
6
6
4
5.5
Tanya Khanna
Tanya Khanna Founder at Epistle
5.49
5.46
5.86
5.23
5.51
Stephanie Ledoux
Stephanie Ledoux Partner at AW²
4.35
4.41
4.24
4.35
4.34
Peter Culley
Peter Culley Founder and Creative Director at Spatial Affairs Bureau
5.52
6.38
7.6
5
6.13
Anda Zota
Anda Zota Editor in Chief at Igloo
6.17
6.6
6.31
6.31
6.35
Horace Pan
Horace Pan Founder at Panorama Design Group
5.5
5.5
5.5
5
5.38
Filip Janssen
Filip Janssen Founder at Zware Jongens
Refreshing approach (for a bookshop...
5
6
7
5
5.75
Arne Schultchen
Arne Schultchen Founder and Creative Director at design for human nature
6
4.5
6
4
5.13
Bart Veen
Bart Veen Experience Designer at Bart.Agency
Great example of a well thought of...
7
7
7.5
6
6.88
Salone
Salone Founder at Salone del Salon
5.38
5.17
5.24
5.88
5.42
Client
Jetlag Books
Floor area
500 ㎡
Completion
2021
Social Media
Instagram Facebook Linkedin Pinterest

A shopping mall CRC hoped that the bookshop could activate people's memory and generate enthusiasm for magazine shops by creating a pop-up store combined with furnishings shops and others. People also has been attracted because of the form of translated magazine counter and rooJetlag Books pop-up shop Jetlag Books pop-up shop is a magazine store of 500 sqm in a large shopping mall.

It is a large cloud-like installation which aims to attract attention at a time when physical bookstores are disappearing in Beijing. challenge: Magazine stores are disappearing in Beijing, because people buy fewer hard copies of books and magazines than they used to. It is not cheap to purchase magazines or easy to store them and many people have therefore come to prefer online magazines. In an effort to attract more customers, many bookshops have combined with other businesses, such as furniture stores, cafes or flower shops.

Solution: Jetlag Books, a bookstore specializing in the sale of magazines, faces this same crisis. A large shopping mall hoped that Jetlag Books could activate people's memory and generate enthusiasm for magazine shops by creating a pop-up magazine store combined with furnishings shops and others. The form of the roof and counter of a traditional magazine shop is translated into the form of cloud here. Clouds are fleeting and disappear easily into the sky, and this floating form of clouds is a metaphor for the "disappearing magazine-shop". A Cloud, is also to some extent representative of data and new ways of obtaining information.