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JET Petrol Station – Keeping the Flow

design for human nature GmbH

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Designer
design for human nature GmbH
Client
JET Tankstellen Deutschland GmbH
Floor area
88.00 ㎡
Completion
2016

A petrol station is an action platform. Since during the visit of a petrol station everything is in motion. The design of the new JET petrol station adapts to this natural flow of movements and action patterns of its customers: Flowing driveways and curved shapes embrace the driver and guide him intuitively through the petrol station, thus ensuring a natural flow. Hence, the new petrol station is not only consistent in its overall appearance but also highly functional, designed to give maximum transparency to the customer in order to simplify all his activities and to fulfill each of his specific needs. The curved, slightly tilted all-glass shop front conveys an open and welcoming atmosphere and gives the customer direct orientation and an overview of the shop offer even while still being occupied in the forecourt. A yellow band connects the forecourt and shop and leads the consumer along the shop offer containing products from technical to pleasurable matter. The vertical range design enabled through wall modules gives the customer a clear overview of the whole assortment. Sales islands in the middle of the shop hold promotional items for impulse purchases. At the end of the shop the cash desk is positioned clearly visible for the customer. Last but not least, a wooden bar table with a view out to the forecourt provides a cozy corner for a small break in-between. The whole shop layout is designed to ensure a fast and smooth yet relaxed and comfortable shopping experience.