Redefinition of brand shop: A place where customers encounter brand products naturally while moving around “Vital Streaming Platform” it’s magic is the first brand shop of SK magic. We redefined the meaning of brand shop.
Unlike conventional showrooms where products were simply displayed, it was designed to allow customers to experience the products of SK magic unconsciously as they were looking around the space. Kitchen and environmental appliances are the main items of SK magic.
JIKSOO water purifier, induction that maintains the temperature tailored to each type of cooking, air purifier displaying indoor air quality are all the outcomes of the company’s technological advances, helping people live better and simpler lives by reducing the inconveniences. Water, air, and supply of energy for cooking handled by the products are essential elements for humans.
Based on this, we decided to select the word ‘vital’ that refers to ‘absolutely necessary for continued existence of life, full of energy’ as the concept keyword. We wanted our customers to experience a healthy lifestyle and provide them with a venue for solidarity to share their experience with others, so that they can recognize the brand value naturally within it’s magic.
Thus, we transformed the space with customer centric experience to be extended into one that focuses on creating the best experience for friends, family, and local communities. To promote the user experience further, we have developed various programs including cooking studio, shared kitchen (Gil-dong kitchen) using our products such as induction, water purifier, etc., so that people can share their experience and constantly unite together in the brand shop.
it’s magic, the brand shop of SK magic, is a place where the customers can take the lead in the customer-brand relationship. Sections composed of multiple programs such as cooking studio and shared kitchen using the products of SK magic including induction, water purifier, and others are connected together under the theme of ‘trail’ with curves and difference of levels under the concept of ‘Vital Streaming Platform’ accordingly so that customers can experience the products naturally as they move along the trail.
Unlike ordinary showrooms or brand shops, there is no information desk in it’s magic as we hoped that customers to go along the curved road, visit anywhere they want, and participate in various experience programs.