The Daylab Studio hopes to illuminate the community with design sparks, like ITAFE’s Logo design inspiration drawn from a matchstick. The City of YiWu in Central ZheJiang Province, China, is renowned for its small commodity trade. Traders from all over the world come to the YiWu Market daily for quick trades and leave in a hurry.
Despite YiWu being a county-level city and one of the powerful economic cities of China, it lacks facilities to provide visitors, and most importantly consumers in search of better lifestyle. We challenged this with avant-garde, experimental Interior Design style. Ingenious open-layout concept allow the interior design to spill over to the street, create interest and thereby winning the praises of young consumers.
Before the implementation of our design, the entire street was dull and old, and pedestrians whizzed by the street without taking notice of their surroundings. But with this new facelift, ITAFE is aggressively attracting locals and an international crowd made up of traders who come to the city. The welcoming design of the open façade and outdoor furniture also acts as a resting space for pedestrians. Due to the design of the outlet, more people unknowingly became interested in the culture of coffee and tea and this encourages repeat visits in the future.