IPsoft has experienced rapid growth and has transformed itself into a truly global company. The Cognitive Lab at IPsoft’s New York headquarters—part of a larger, unified vision for IPsoft’s New York, London, and Tokyo offices devised by SOM—was designed to introduce IPsoft’s AI agent, “Amelia.” The lab provides a transformative space for the development and showcasing of artificial intelligence technologies. The interiors combine state of the art audiovisual technologies and multimedia, highlighted by a 40-foot-long curved LED screen that can move effortlessly between the Cognitive Lab and the office’s board room. The flexible space features mirror-backed glass walls, concrete floors, and LED lights to establish a futuristic, technological, and innovative space that is consistent with the design language SOM established for IPsoft across the globe.