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INC Coffee

Labotory

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Facade - INC COFFEE
1F Circle garden - INC COFFEE
Facade - INC COFFEE
Facade - INC COFFEE

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
6.08
6.69
6.29
6.20
6.32
Frank la Rivière
Frank la Rivière Principal Architect/Designer at Frank la Rivière Architects
Unfortunately o information is give...
7
7.5
7
3
6.13
Ruud de Bruin
Ruud de Bruin Creative Director at Ace & Tate
Feels somewhat clinical and lacks t...
4.27
6.59
4.5
5.49
5.21
Michael Schwab
Michael Schwab Founder and Sustainability Designer at In Pretty Good Shape
To me it looks like a technically v...
6
8
6
6
6.5
Victoria Stiles
Victoria Stiles Retail Design Manager at Mirvac
A layout plan would have assisted w...
6
5
6
3
5
Alexandra Cuber
Alexandra Cuber Director at Fogarty Finger Architecture
6
6
7
5
6
Chasing Wang
Chasing Wang Founder and Assistant Professor at Nong Studio and D&I Tongji University
6
6
5
4.5
5.38
Asell Yusupova
Asell Yusupova Strategy Director at UXUS
The space combines well the medical...
6.5
7
6
5
6.13
Nicolas Demers-Stoddart
Nicolas Demers-Stoddart Partner at Provencher_Roy
7.03
8
7.09
6.75
7.22
Drew Gilbert
Drew Gilbert Design Manager at OBMI
Missing a cohesive language overall...
6
6
7
5
6
Sanjit Manku
Sanjit Manku Associate Partner at Studio Jouin Manku
photos make it feel clinical. perh...
4
5
4
4
4.25
Larry Traxler
Larry Traxler SVP - Global Head of Design at Hilton Hotels
6
6
5.5
4
5.38
Jocelyne Sacre
Jocelyne Sacre Design Strategist at Consultant
I am not sure if these are renderin...
6
6
6.5
4
5.63
Xie Peihe
Xie Peihe Founder & Chief Designer at AD Architecture
6.5
7
7
5
6.38
Katharina Fischer
Katharina Fischer Creative Consultant at Katharina Fischer Design and Speaking Spaces
4
6
5
4
4.75
Designer
Client
INC Coffee
Floor area
2100 ㎡
Completion
2021
Social Media
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From the design of the space, the branding, application design, communication of the brand, etc., of INC Coffee, we took omnidirectional ways with starting this project. We settled the tagline and offered the core value of INC coffee as role in spreading coffee culture ‘Captivated by the essence of coffee.’ As many people may come and go, a cup of coffee has more meaning than the drink itself and we wanted the space to stand for a circulation of culture. Historically, through the culture of markets, it made grounds for communicating and transmitting cultures.

We hoped INC Coffee would be the same market for coffee. We programmed the space according to the behavior of markets and placed a circle lounge in the inner center for the means of interaction, communications, and circulations of cultures. We wanted to stabilize the new dynamic energy that will flow between the L-shaped building in the background and through the circle lounge at the Gasan Digital Complex. 

Also, following the path of time, the warmth of the space will be filled by the movement of the sun as the scenery transforms and hopefully be a place where people can cherish seasons and take a moment of breath in the city. Our attitude into taking on this project was to not simply base on the visual of things but to search for origin like from the phrase , the identity of INC Coffee. Through the narration of INC Coffee, we hope that people experience grounds for cultural communication in a positive space.