Extracting from the Mediterranean architecture and the brand’s aesthetic components, the space echoes Images d’Orient’s embrace of diversity and its alliance of modern and ancient through a composite of cultural footprints.
Hosted in Ashrafieh, one of Beirut’s oldest quarters, the space opens on a façade of successive arched windows that puncture the boutique revealing the continuity of arched doorways and display once inside.
The space embraces a lost in translation approach, where explicit traditional references evolve into contemporary form.
Hues reminiscent of Mediterranean archetypes dominate the space; grey Aggloceppo terrazzo flooring, bright white walls, blue arched openings and a vibrant red ceiling.
The main shop area is a large rectangular space with different types of display, the first is the central Statuario counter top, the second is the L shaped Stainless steel shelves fixed to the wall, the third is the series of linear shelves embedded inside the blue painted arches and the last display is the almost flat elements fixed on hidden storage cabinet doors.
Through the stainless steel shelves fixed inside the arched openings, one can glimpse the narrow passage behind. The display gallery acts as a backdrop curtain to the shop with white perforated undulating metal sheets for cabinet doors allowing translucency. Images d’Orient products and unique pieces are showcased. The space will also serve as the creative launching pad for products to come.