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IM Motors Shanghai Auto 2021

Vave Studio & Eventplus Communications

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Welcome to the iconic visitor experience of IM Motors - IM Motors
IM Digi-Art Space - Experience by teamlab - IM Motors
Art Gallery - Artworks by Heatherwick Studio - IM Motors
Welcome to the iconic visitor experience of IM Motors - IM Motors

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Innovation
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JURY VOTES
Trade-Fair Stand
5.04
5.63
5.15
4.05
4.97
Qi Wei
Qi Wei Member, Urban Renewal Professional Committee, Vanke Shanghai Area at Vanke Group
5
6
5
4
5
Massimiliano Tosetto
Massimiliano Tosetto Managing Director at Lodes
5
5.5
5
4.5
5
Amber Feijen
Amber Feijen Spatial and Concept Designer at 5AM
5
5
5
4
4.75
Michela Falcone
Michela Falcone Architect / Educator at Experimental Architecture / BNU University
5
5
5
4
4.75
Mao Hua
Mao Hua Founder at EK Design
5
5
5
4
4.75
Melissa Amarelo
Melissa Amarelo Cofounder and Creative Director at Toi Toi Toi Creative Studio
5
6
6
4
5.25
Karen El Asmar
Karen El Asmar Architect & Interaction Designer at Tech
6
6
6
4.5
5.63
Bernhard Kurz
Bernhard Kurz Founder at IFUB*
4
6
5
2
4.25
Lisa Torreggiani
Lisa Torreggiani Partner at Monkeydu
I find too many elements combined i...
6
6
6
5
5.75
Thijn de Ruijter
Thijn de Ruijter Founder and Executive Partner at Karin Lauwers Agencies
5
6.5
5
3.5
5
Simal Yesiltepe
Simal Yesiltepe Founder and Creative Director at Simal Yes Studio
5
6
5
4
5
Bob Chen
Bob Chen Founder at Bob Chen Design Office
4.61
4.79
5.06
5.14
4.9
Astin le Clercq
Astin le Clercq Cofounder and Design Director at Modem
5
5
4
4
4.5
Sophie van Winden
Sophie van Winden Director at Owl Design
5
6
5
4
5

Mission In 2021 the new ev brand of IM 智己汽车 was born -jointly founded by SAIC Motor, online retailer Alibaba and Zhangjiang Hi-Tech Group. 

IM what I am
Charged with autonomous driving technologies, outstanding connectivity features and high-end materials, the IM car models are designed entirely around the passengers experience: Intelligence in Motion.

Concept
IM here to drive the electric revolution For the brand’s first auto show appearance, VAVE created a space concept that likewise revolves around the visitor experience. Inspired by the brand’s refined identity we have created an artificial landscape that makes the first appearance iconic with a distinctive design. Made with more than 500 round-shaped steles, evenly distributed on a grid, the architectural landscape invites visitors to go an experience journey and to discover the IM brand DNA.

Realization
Mesmerizing interactive art installations along the way translating the AI features of the car and resonate with the visitors emotions: IM is seeing, IM is talking, IM is feeling, IM is moving. IM Intelligence in Motion Championing the user centric experience, the brand successfully established a unique identity that people can remember, experience and share.