Mission In 2021 the new ev brand of IM 智己汽车 was born -jointly founded by SAIC Motor, online retailer Alibaba and Zhangjiang Hi-Tech Group.
IM what I am
Charged with autonomous driving technologies, outstanding connectivity features and high-end materials, the IM car models are designed entirely around the passengers experience: Intelligence in Motion.
Concept
IM here to drive the electric revolution For the brand’s first auto show appearance, VAVE created a space concept that likewise revolves around the visitor experience. Inspired by the brand’s refined identity we have created an artificial landscape that makes the first appearance iconic with a distinctive design. Made with more than 500 round-shaped steles, evenly distributed on a grid, the architectural landscape invites visitors to go an experience journey and to discover the IM brand DNA.
Realization
Mesmerizing interactive art installations along the way translating the AI features of the car and resonate with the visitors emotions: IM is seeing, IM is talking, IM is feeling, IM is moving. IM Intelligence in Motion Championing the user centric experience, the brand successfully established a unique identity that people can remember, experience and share.