The brief called for a clinical yet inviting haven in the bustle of the city. Our intervention seeks to meet these seemingly competing agendas through the creation of seamless spatial experiences and interactions, clearly zoned through planning and materiality - where the world of science meets nature.
Two distinct but intertwined zones define the customer experience: products displayed on brightly lit perimeter wall shelving (Product Display Zone) encircle a centrally located, overflowing interactive zone (The Arbour).
Product Display Zone
A U-shaped wall provides a continuous path around the store perimeter, drawing customers into its depths and around the other side. The zone is decidedly bright, clean and white with meticulously balanced, fully illuminated shelving casting the illusion of floating on air. The shelving system is seamless, highly refined and unembellished.
The Arbour
Amidst this glow lies The Arbour, a structure cascading with greenery and bathed in expansive light, conjuring the feel of an outdoor garden. The Arbour is the heart and soul of the store; where interactions between staff and customers take place (POS counter, feature sink, feature fragrance, consultations, testing stations), allowing people to luxuriate in a moment of respite. The functional cylindrical-shaped objects within - a subtle nod to the historic QVB domes - exhibit a sophisticated, muted palette of materials.