This project we did is a space design for IINC buyer store. Our jobs includes the redesign of the store structures, as well as the decoration design. We had also made multiple installation artwork in the shop. 

Inspirations:
Cities are created by the people who live in, which leads to the fact that every city has their unique identities due to different factors such as inhabitants, geography, climate and so on. Brand builders are the creators of cities, and they provide a unique urban space that invites visitors from all over the world to visit.

A city is consist of "monumental buildings, squares, residences and landscapes". Squares are the most open and inclusive space. Traders, tourists, artists, performers and so on have gathered together in the square. Different people meet and communicate in the square, resulting in different stories. The squares of city are just like the buyer shop. They both welcome different brands and buyers or communities from all over the world. And bring their voice and idea all together. That’s why we believe there are some key feature of this project that we wanted to achieved in our space design: Voice, convergence, memorial, mystery, ritual, space sculpture . Therefore, we created this "white square". 

White is the most inclusive color. This pure white space will accept different cultures, different people and different clothes, and become an open interactive platform. Voice can be heard in the center of the square to show unique individual ideas; We can gather here and look for similar souls.

Structure introduction:
The white square is littered with sculptures, monuments or fountains, which is a kind of commemorative expression and also a kind of spiritual transmission relationship. "White Square" in the form of a square, the central sculpture, open space, ring display area and peripheral display cabinets are designed layer by layer, that is, the relationship between the square and the buildings around the square. Through the doorway of the main entrance, each level of space can be seen through the glass in turn, as well as the most iconic central sculpture of the square. 

From the entrance, people are guided to disperse into different areas. The exploratory approach becomes the possibility of creating romantic and surprising encounters in the square. Enclosed in the outermost area is the block around the square, which is also the place for selection and purchase. On one side is the clothing display area running through, and on the other side is the multi-functional display layer board. 

If you enter from the central corridor, you will reach the central area of the square through the arc-shaped corridor, which is also the exhibition and activity area The pure white space is more like a paper, where clothes are displayed as an artwork . The white square carries the possibility of activities, such as new product release conference, runway show, brand VIP activities, etc.