Stating that in the future everyday life will be tightly interwoven with new technology, Samsung wanted this message to become key for their 6000 sqm booth at IFA 2017
In order to create a prologue to the product exhibition, Cheil-MDLab designed a55m x 10m, curved back projection screen, the largest that IFA had ever seen. 27 HD projectors were employed to display the 14K media contents. 12 large LED rings marked interactive kiosks which were distributed in front of the screen, serving as a beacon to attract visitors and at the same time providing the necessary illumination.
The visitor was invited to create a portrait of their face that was composed of icons representing the Samsung product ecosystem. In a further step the artwork was shown on the large projection screen, creating a highlight moment where a composition of the faces of the visitors filled the screen. The interaction worked seamlessly using face recognition tools.