ID21’s move to a loftier duplex unit in the same office block presented an opportunity to give the staff more generous and inspiring premises, as well as reinvent workplace design to showcase ID21’s creative capabilities.
A key design consideration was to maximise the double-volume height and enhance well-being through an airy, naturally-lit environment. To achieve the ideal balance of social interaction, collaboration, and individual concentration, department-based environments are carved out from whilst seamlessly woven in the flow of the open-plan environment.
Much of the space is deliberately kept neutral to let the firm’s work speak for itself. A discreet logo on the entrance is laser cut and bent, alluding to the origami concept seen in ID21’s logo. Whilst subtle, the spatial identity's strength comes from the visitor journey: from the outside, a heavy oxidized copper sliding door give away little of the tranquil rainforest-themed reception, before visitors turn the corner to face a bright and vibrant office, stimulating the senses. This element of surprise continues around every turn, heightened by the experience of each distinct area and the energy of the teams themselves.
Design is also used as a strategy to improve staff well-being, with greenery and sustainable finishes incorporated as much as possible and fun elements injected into the space, such as the game area and an iconic “Keep Calm and Rock On” neon light emblazoned on a feature wall.