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I-Primo Ginza

Takasu Gaku Design and Associates

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.31
6.25
5.84
5.32
5.68
Sandra Adrian Asplund
Sandra Adrian Asplund Creative Director at Asplund Collection Stockholm
5.35
7.93
7.65
5
6.48
James Dilley
James Dilley Director | Head of Hospitality and Interior Design at Jestico + Whiles
4.24
5.81
4.45
5
4.88
Paulo Rocha
Paulo Rocha Partner at  KPMB Architects
5
6
5.5
5
5.38
Frederik Bellermann
Frederik Bellermann Strategic Marketing Manager at Wilkhahn Wilkening+Hahne
5
6.17
6.52
5
5.67
Guillermo Blanco
Guillermo Blanco Design Director at Worldesignteam
6.17
7.17
5.52
5.02
5.97
Nathan Allen
Nathan Allen Head of Global Sustainability Programs & Partnerships at Google
5.54
6.17
5.35
5
5.52
Ava Watson
Ava Watson Multidisciplinary Designer at Ava Watson
5.52
6.31
6.38
5.81
6.01
Luisa Norbis
Luisa Norbis Interior Designer and Journalist at Luisa Norbis
5
5
5
5
5
Ricardo Seola
Ricardo Seola Creative Director and Photography Professor at Ricardo Seola and NABA Milano
5.67
6.24
6.1
5.88
5.97
Virginia Lung
Virginia Lung Design Director at One Plus Partnership
6.45
6.06
5.92
6.1
6.13
Wang Xiaodong
Wang Xiaodong Principal at Zhejiang University Architectural Design and Research Institute
4.44
5.85
5.81
5.71
5.45
Client
Primo Japan
Floor area
921 ㎡
Completion
2021
Lighting

A store specializing in bridal jewelry. The concept is: “The first door to marriage.” 

Considering the entrance to this store specializing in bridal jewelry to be the first gate to marriage for a couple planning to get married, we planned it to embody the austere impression one receives upon opening the door to a church. 

Indirect lighting and symmetry are emphasized in the ground floor to utilize the high ceiling and deep layout to the greatest possible effect. All of the floors are designed with the same clean white walls and use fixtures and other adornments throughout the space that express intersecting straight and curved lines and continuity, expressing the overlap of the couple’s happy time. 

The natural white plastered walls, the partitioning of simplified and regularized design motifs, and the furniture designs can continue to be used in future store developments, and the flow lines, layout, and design are crafted to consider and respect customers’ privacy.