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Hyundai – Design your own world, Las Vegas

ATELIER BRÜCKNER

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Client
Hyundai Motor Company
Floor area
575.00 ㎡
Completion
2019

Mobility of the future: With the “Design your own world” exhibition stand, Hyundai presents its vision of autonomous driving. Sealed off from the hustle and bustle of the fair, six spherical glass cocoons attract attention. Surrounded by a 360-degree screen, visitors get the impression of moving through a futuristic city. The cocoons adapt their equipment to the wishes of the passengers. Accompanied by the A.I. Maia, passengers find four sample modes that allow them to do sports, to educate themselves, to work or to shop by drone while driving. Travel time becomes valuable leisure time. For example, in the sports mode visitors take part in a rowing race. Extendable handles serve as rudders; projections on the windscreen show the progress of the race. The discovery mode offers one of the visual highlights: the visitors get to know the vastness of our galaxy through a cinematic presentation. They then test their newly acquired knowledge in a quiz. The visitors are actively involved and experience how to use travelling time alternatively.