Hyundai Capital commissioned the architect to design a custom 580-sq-m assembly space atop the South tower of their global headquarters in Seoul, Korea. The financial powerhouse desired an environment flexible enough to host large training sessions, company-wide meetings, guest lecturers, and employee parties.

Given near carte blanche to design the perfect space, the design team created a timeless, distraction-free venue - a space with no boundaries. Even with such liberties, the client’s wish list was kept close to heart in the design process: integrating cutting-edge technology, great acoustics and innovative lighting were of utmost importance. A particular request was to craft a visual experience that communicates the essence of Hyundai Capital’s minimalist yet forward-thinking brand.

Drawing inspiration from artists of the famed Light and Space movement - as well as classic photography cycloramas - a moulded acoustical plaster shell forms the basis for the interior of the Hall. A subtle nod to Hyundai Capital’s goal post logo is used to give rhythm to the space, and conceal technical equipment such as lighting and speakers.