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House of Beerbro

hia | Highland Interior Architects

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Recycled electrical appliances have been repurposed into a second-floor cashier desk, while a space hibernation pod-style accessories display has been crafted, adding a futuristic touch to the store's ambiance. - Qin Zhao Liang
We crafted a sophisticated square entrance featuring beer display windows and a wall-mounted table, creating a welcoming atmosphere and doubling as an inviting showcase portal. - Qin Zhao Liang
Located in a historic yellow-toned mansion, the renovation uses vibrant red for the new entrance  to enhance visual impact and infuse modernity, distinguishing it from the classic facade. - Qin Zhao Liang
Recycled electrical appliances have been repurposed into a second-floor cashier desk, while a space hibernation pod-style accessories display has been crafted, adding a futuristic touch to the store's ambiance. - Qin Zhao Liang

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.97
6.95
6.85
6.09
6.46
Gerrit Vos
Gerrit Vos Founder and Creative Director at Workshop of Wonders
5
5
5
5
5
Karim El-Ishmawi
Karim El-Ishmawi Managing Director and Cofounder at Kinzo
5
6.54
5.51
5
5.51
Jacques Chevrant
Jacques Chevrant UX Lead and Architect at Revalu
5.5
6.5
6.6
5
5.9
Andreas Weidner
Andreas Weidner Head of Retail at Silhouette Group
5
6
5.7
4.5
5.3
Valentina Mariani
Valentina Mariani Journalist and Art Curatour at Valentina Mariani
5
6
5.8
5
5.45
Hilde Francq
Hilde Francq Founder at Francq Colors Trend Studio
5
5.97
5
5.4
5.34
Sneha Divias
Sneha Divias Founder at Sneha Divias Atelier
5
5
5
5
5
Pinar Harris
Pinar Harris Vice President and Principal at SB Architects
6
6
7
5
6
Wayne Turett
Wayne Turett Founder and Principal at The Turett Collaborative : Architecture and Interior Design
6.85
6.78
6.85
7.01
6.87
Cheng Gong
Cheng Gong Studio Director China at Snøhetta
5
6
5
6
5.5
Anthony Gargiulo
Anthony Gargiulo SVP Design Innovation and Transformation at Compass Group
Great open space, love all the glas...
6.31
7.47
6.47
6.23
6.62
Jing Ju
Jing Ju Senior Designer, Global Creative Visual Merchandising at Tiffany & Co.
7.28
7.46
6.97
6.35
7.02
Alex Yang
Alex Yang Partner and Creative Director at MOC Design Office
5
6.5
6
5
5.63
Sheng Wang
Sheng Wang Founder and Design Director at Informal Design
6
6
6
6
6
Client
Beerbro
Floor area
250 ㎡
Completion
2023
Finishes
Lighting

The "House of Beerbro" is a transformative retail space that embodies the spirit of adventure, and the charm of bygone eras. Located within a renovated old mansion, this fashion store merges residential and retail spaces into a cohesive narrative, inspired by youth hostels and time travel concepts.

The design of the fashion store is intended to evoke a sense of exploration and nostalgia. Utilizing recycled materials such as Qing dynasty old blue bricks, vintage floral tiles, and repurposed second-hand electrical appliances, the store not only champions sustainability but also weaves a rich tapestry of historical textures into its modern aesthetic.

The house is segmented into various thematic zones that reflect different storylines of the owner's fashion collections – Academy, Retro-Future, Street Vintage, and Y2K. Each area is crafted to resonate with the corresponding apparel line, enriching the shopper's experience through thematic and atmospheric immersion.

Echoing the communal and interactive essence of youth hostels, the store fosters a relaxed atmosphere where customers can easily interact. The use of familiar and communal design elements encourages visitors to engage with each other, sharing stories and experiences just as travelers would in a hostel.

The "House of Beerbro" is more than a fashion store; it is a journey through time and fashion, designed to inspire and captivate. With its unique blend of nostalgia, sustainability, and modern design, the store offers an innovative retail experience that resonates deeply with contemporary trends and values.