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House of Beerbro

hia | Highland Interior Architects

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Recycled electrical appliances have been repurposed into a second-floor cashier desk, while a space hibernation pod-style accessories display has been crafted, adding a futuristic touch to the store's ambiance. - Qin Zhao Liang
We crafted a sophisticated square entrance featuring beer display windows and a wall-mounted table, creating a welcoming atmosphere and doubling as an inviting showcase portal. - Qin Zhao Liang
Located in a historic yellow-toned mansion, the renovation uses vibrant red for the new entrance  to enhance visual impact and infuse modernity, distinguishing it from the classic facade. - Qin Zhao Liang
Recycled electrical appliances have been repurposed into a second-floor cashier desk, while a space hibernation pod-style accessories display has been crafted, adding a futuristic touch to the store's ambiance. - Qin Zhao Liang

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.97
6.95
6.85
6.09
6.46
Paolo Torri
Paolo Torri Exhibition Design Manager at Pedrali
7
8
7.5
7
7.38
Peter Greenberg
Peter Greenberg Partner at Ester Bruzkus Architekten
7.5
8.5
9
6
7.75
Paul Birkhead
Paul Birkhead Cofounder and Creative Director at Syn Retail
7
7
7
6.5
6.88
Ethan Yao
Ethan Yao China Resources Land at Deputy General Manager and Chief Architect of Design Management
8
7.5
7.5
7.5
7.63
Ina Nikolova
Ina Nikolova Partner & Senior Project Manager at Kinzo Architekten
7
8
7.5
7
7.38
Clemence Pirajean
Clemence Pirajean Cofounder at Pirajean Lees
6.5
6.5
7
6
6.5
Ray Chou
Ray Chou Founder and Creative Director at Vermilion Zhou Design Group
7
7
7
6
6.75
Alexandra Cantacuzene
Alexandra Cantacuzene Director of Interior Design at Al Futtaim Real Estate Group
7
7.5
7
7
7.13
Ali Mohammadioun
Ali Mohammadioun Founder at E plus A Atelier
7
8
7.5
7
7.38
Vandana Dhawan Saxena
Vandana Dhawan Saxena Founder and Design Principal at Studio IV Designs
7
8
7
6.5
7.13
Client
Beerbro
Floor area
250 ㎡
Completion
2023
Finishes
Lighting

The "House of Beerbro" is a transformative retail space that embodies the spirit of adventure, and the charm of bygone eras. Located within a renovated old mansion, this fashion store merges residential and retail spaces into a cohesive narrative, inspired by youth hostels and time travel concepts.

The design of the fashion store is intended to evoke a sense of exploration and nostalgia. Utilizing recycled materials such as Qing dynasty old blue bricks, vintage floral tiles, and repurposed second-hand electrical appliances, the store not only champions sustainability but also weaves a rich tapestry of historical textures into its modern aesthetic.

The house is segmented into various thematic zones that reflect different storylines of the owner's fashion collections – Academy, Retro-Future, Street Vintage, and Y2K. Each area is crafted to resonate with the corresponding apparel line, enriching the shopper's experience through thematic and atmospheric immersion.

Echoing the communal and interactive essence of youth hostels, the store fosters a relaxed atmosphere where customers can easily interact. The use of familiar and communal design elements encourages visitors to engage with each other, sharing stories and experiences just as travelers would in a hostel.

The "House of Beerbro" is more than a fashion store; it is a journey through time and fashion, designed to inspire and captivate. With its unique blend of nostalgia, sustainability, and modern design, the store offers an innovative retail experience that resonates deeply with contemporary trends and values.