The "House of Beerbro" is a transformative retail space that embodies the spirit of adventure, and the charm of bygone eras. Located within a renovated old mansion, this fashion store merges residential and retail spaces into a cohesive narrative, inspired by youth hostels and time travel concepts.
The design of the fashion store is intended to evoke a sense of exploration and nostalgia. Utilizing recycled materials such as Qing dynasty old blue bricks, vintage floral tiles, and repurposed second-hand electrical appliances, the store not only champions sustainability but also weaves a rich tapestry of historical textures into its modern aesthetic.
The house is segmented into various thematic zones that reflect different storylines of the owner's fashion collections – Academy, Retro-Future, Street Vintage, and Y2K. Each area is crafted to resonate with the corresponding apparel line, enriching the shopper's experience through thematic and atmospheric immersion.
Echoing the communal and interactive essence of youth hostels, the store fosters a relaxed atmosphere where customers can easily interact. The use of familiar and communal design elements encourages visitors to engage with each other, sharing stories and experiences just as travelers would in a hostel.
The "House of Beerbro" is more than a fashion store; it is a journey through time and fashion, designed to inspire and captivate. With its unique blend of nostalgia, sustainability, and modern design, the store offers an innovative retail experience that resonates deeply with contemporary trends and values.
House of Beerbro
hia | Highland Interior Architects
Bronze

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Valentina Mariani
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Hilde Francq
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Sneha Divias
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Pinar Harris
Vice President and Principal
at SB Architects
6
6
7
5
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Founder and Principal
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6.85
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Studio Director China
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5
6
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6
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Anthony Gargiulo
SVP Design Innovation and Transformation
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Great open space, love all the glas...
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Jing Ju
Senior Designer, Global Creative Visual Merchandising
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Alex Yang
Partner and Creative Director
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5
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6
5
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Sheng Wang
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6
6
6
6
6
Designer
Client
Beerbro
Floor area
250 ㎡
Completion
2023
Finishes
Lighting