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Home Tree Shiseido Parlour Ginza

Shiseido Creative + Ultra Studio

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The overall view of the large window1 - yuna yagi
Close-up of large window2 - yuna yagi
The overall view of the large window2 - yuna yagi
The overall view of the large window1 - yuna yagi

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Client
Shiseido
Floor area
10 ㎡
Completion
2020
Creative director/SHISEIDO
Yoji Nobuto
Art director/SHISEIDO
Partner/Ultra Studio

We all spent a lot of time at home in 2020. It was also an opportunity for everyone to rethink the diversity of people’s lifestyle and to contemplate on the importance of the living environment. The collection of diverse lives and living spaces is a symbol of this year. Home Tree celebrates the positiveness of spending time at home on special occasions, as a Christmas tree that collects individual joyful moments. The exterior is finished with a pure white material, referring to an unbleached snowscape. Inspired by the shipping package materials used daily at Shiseido Parlour store, styrene foam is selected as the main material. After the exhibition, the pieces will be recycled into various materials including insulation to protect real homes. A monitor visible from the street catches people peeking into the window. They can enjoy the feeling of being inside the miniature world.