We collaborated with the Design Terminal working on the Hungarian startup sector to develop the creative concept of the 21 tech companies introducing Hungary in the Home for Innovation. The goal was to introduce the technological developments and tools in a family house imitation exhibition stand to show how our daily lives improved by the modern innovations. The main design principle of the pavilion was adapted to the division of a traditional family house: living room, kitchen, dining room, children's room, garage and garden - these were the premises where the 21 companies appeared. Each individual room was distinguished by distinctive colors - the color coding helped the visitors to orientate. The same colors dominated the digital displays, and they even appeared on the souvenirs as well. Each sector-specific exhibitor was shown at the right place: scientific collaboration placed at living room reading center, playful developments in children’s room, business solutions in the workroom, and automotive companies placed in the garage. Our intent with the design was for the stand to be strongly different from the other cold high-tech, minimal or industrial style stands. The distinctive look helped the Home for Innovation to become one of the most visited and attractive venues at the fair.