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Holiland Pink Store

DAS Design

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Pop-Up Store
6.29
6.57
6.64
4.86
6.09
Leni Popovici
Leni Popovici Founding Director and Partner at KAP Studios
5
7
7
4
5.75
Veronica Givone
Veronica Givone Managing Director Hospitality at IA Interior Architects
7
7
6
5
6.25
Gudy Herder
Gudy Herder Trend Consultant at Eclectic Trends
The submitted story shows a highly...
7
7
8
4
6.5
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
fun and lighthearted. well executed...
7
7
8
6
7
Omar Abdelghafour
Omar Abdelghafour Founder Principal at Light Space Design
Fun and well detailed....
7
7
7
5
6.5
Justine Fox
Justine Fox Cofounder | Colour Specialist at Calzada Fox
Nice connection of the colour pink...
7
7
7
6
6.75
Liam Doyle
Liam Doyle Principal at Jump Studios
6
6
6
5
5.75
Christiaan Fokkema
Christiaan Fokkema Partner at Hollandse Nieuwe
Very consistent language throughout...
7
7
7
5
6.5
Stefan Weil
Stefan Weil CCO at Atelier Markgraph
Pink. Nice. Fresh. Organic. Growing...
5
5
5
5
5
Ruud Belmans
Ruud Belmans Creative Director at WeWantMore
7
7
6
4
6
Tina Norden
Tina Norden Partner at Conran and Partners
A pink space about greenery that se...
7
7
8
4
6.5
Sonia Tomic
Sonia Tomic Senior Associate, Head of Furniture & Materials at Universal Design Studio
5
6
6
5
5.5
Yifan Wu
Yifan Wu Cofounder at Sò Studio
5
6
6
5
5.5
Mengjie Liu
Mengjie Liu Cofounder at Sò Studio
6
6
6
5
5.75
Designer
Client
Holiland
Floor area
235 ㎡
Completion
2020
designer
Interior design

We imagined the entire space as a pink cultivation room for cultivating seeds. The seeds are cultivated in a greenhouse that can regulate the climate, bathed in bright light, and the pink is also used as a nutrient, which is transported to the roots in the form of liquid solution or gas through pipes. We use the device as the core to construct the whole space and simulate the process of seed development and bread making through abstract expression. Translate all kinds of cultivation equipment into functional devices that can be used for display, display and sale, breaking the dimensional wall and allowing people to place themselves in the world of desserts.