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Holiland Market Theme Store Wuhan

SLT

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Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
4.79
5.20
5.33
4.72
5.01
Rian Knop
Rian Knop Founder at Studio Rianknop
4.14
4.58
4.36
5.69
4.69
Sabine Krieg
Sabine Krieg Dean of the design faculty at University of Applied Sciences Düsseldorf
4.02
5.17
4.38
4.02
4.4
Misak Terzibasiyan
Misak Terzibasiyan Founder and Principal Architect at UArchitects
4.01
5
4.01
4.07
4.27
Lynn Ya'nan
Lynn Ya'nan Partner & Brand Director at HYLLA Cultural Tourism Development
4.64
6.18
5.61
4.29
5.18
Claudia Fischer-Appelt
Claudia Fischer-Appelt Founder and Creative Director at Karl Anders
5.01
5.05
4.96
4.81
4.96
Alexandra Georgescu
Alexandra Georgescu Founding Partner at KOGAA
Good way of architecturally represe...
6.12
4.37
6.67
4.09
5.31
Jan Geysen
Jan Geysen Founder and Head Designer at PUUR interieurarchitecten
6.52
6.31
7.45
7.17
6.86
Nills Gesman
Nills Gesman Architect & Design Sales Manager at Cosentino
5.17
5.24
5.02
5.02
5.11
Li Wenqiang
Li Wenqiang Founder & Design Director at PIG Design
4.88
5
5.38
4.88
5.04
Yorgo Lykouria
Yorgo Lykouria Creative Principal at Rainlight
4.17
4.85
5.2
5
4.81
Vladislav Spitsyn
Vladislav Spitsyn Managing Partner at Front Architecture
4
5.43
4.57
4.06
4.52
Mieko Watanabe
Mieko Watanabe Director at wAtelier
4.07
4.19
5
4.01
4.32
Anna Sundukova
Anna Sundukova Head of Experience Strategy and Founding Partner at Denizen
5.48
6.2
6.67
4.28
5.66
Designer
Client
Holiland
Floor area
235 ㎡
Completion
2021
Chief Designer
Chen Ling
Senior Designer
Shanshan Jiang
Designer
Yaqian Cai
Designer
Chenyu Niu
Designer
Huiwen Wang
Designer
Si Han
Designer
Yixuan Song

Market is a social life scene characterized by empathy. In the market, food becomes a bond, connecting diners, brands and scenes. The warm and friendly social atmosphere not only enhances the individual's emotional experience, but also ferments the consumption behavior that should belong to the carnival alone into a community party for food lovers. 

SLT is invited by Holiland to create its new themed store in Wuhan Tiandi. The choice of the concept of Market is a warm return to humanism. On this basis, SLT uses extremely modern materials and lively elements to break through people's inherent impression of Market. While delivering Holiland's concept of "natural and fresh" ingredients, SLT builds the modern spiritual attribute of "Holiland Market" which is young, personalized and trendy. 

In the design of Holiland Market, we use three basic forms -- "circle", "square" and "triangle" to conceive and divide the internal and external space. As a summary of the essential elements of formative arts, these three simple geometric shapes convey different emotional cues and visual impressions: "circle" symbolizes communication; "square" stands for tradition; and “triangle” represents the trend. The mutual coordination, integration and deformation of these three building blocks are not only a visual echo of the cake shape, but also a reflection of the multi-cultural connotation of the "market". The creative inspiration of Holiland Baking is overlapped visually with the humanistic experience of the market. 

The exterior area of Holiland Market is both a restoration of the open-air Market stall and an extension of the interior space. As the First Sight of passers-by, three different "booths" generated by three basic forms catch the eye through the dynamic colors with a strong sense of fashion. From the psychological characteristics of social attributes, the differences in booth shapes suggest different aggregation modes of crowds. The square seat module made of stainless steel paint is a non-fixed place prop. Under the premise of ensuring durability, it can adapt to different dining forms according to the number of customers, dining rules and seat density, reflecting the market characteristics of flexibility, fluidity and adaptability. 

The interior walls are painted with terrazzo, texture paint and other environmentally friendly materials. The use of color continues the vitality of orange and green grass, delivering a youthful and natural atmosphere. The embedded counter metal plate comes from the reprocessing of recycled metal materials, conveying the concept of environmental protection while adding visual conflict. The dynamic rotating screen on the ceiling brings a dynamic experience to the space. 

At Holiland Market, we return to the most pyrotechnics of the streets, creating a transparent, pleasant and open memory container. The joy of baking and the pleasure of the soul explode in a moment of satisfaction -- this is the spiritual meaning of Holiland Market.