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Higold’s Outdoor Furniture Showroom

E Studio

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Granite stone tunnel - WM STUDIO
Open display area - WM STUDIO
Folding black steel stairs - WM STUDIO
Granite stone tunnel - WM STUDIO

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Showroom
8.90
8.45
8.65
8.70
8.68
Ian Neville Douglas-Jones
Ian Neville Douglas-Jones Creative Director and Cofounder at Atelier I-N-D-J
Indoor spaces that mimic outdoors w...
9
8.5
8
8.5
8.5
George Takla
George Takla Interior Design Manager at NAGA
Well-designed project where everyth...
9
8.5
8.5
8.5
8.63
Renee Cheng
Renee Cheng Partner & Vice President at CCD|Cheng Chung Design HK
The outdoor furniture showroom pres...
9
8.5
8.5
8.5
8.63
Anand Sharma
Anand Sharma Founder and Partner at Design Forum International
When the art on display and the can...
8.5
8.5
9
8.5
8.63
Johann Matthysen
Johann Matthysen Founder at Matthysen
An immersive and sensual showroom t...
9
8.5
9
8.5
8.75
Holly Hallam
Holly Hallam Coowner at DLSM Studio
Stunning use of form through the ar...
9
8.5
9.5
9.5
9.13
Banghui Wei
Banghui Wei Chief Interior Designer at Gemdale Corporation
I have visited this showroom. Stepp...
9
9
8.5
8.5
8.75
Luc Bouliane
Luc Bouliane Principal at Lebel & Bouliane Architects
Evoking undulating dune landscapes...
9
8.5
8.5
8.5
8.63
Elliott Koehler
Elliott Koehler Creative Director at JPA Design
A unique space that feels calm yet...
9
8
8.5
9.5
8.75
Bethany Gale
Bethany Gale Interiors Design Director at Stonehill Taylor
The restrained use of material and...
8.5
8
8.5
8.5
8.38
Designer
Client
Higold
Floor area
2600 ㎡
Completion
2024
Budget
7.8 million CNY
Social Media
Instagram
Furniture

Innovation: Modern life’s pace intensifies our longing for nature. While urbanisation pulls us indoors, outdoor furniture expands our horizons, inviting us into sunlight, open skies, and earthly beauty. Spanning 1,000 square meters indoors and 2,000 outdoors, this design dissolves the boundary between inside and out. Raw granite and vibrant ceramic sand introduced indoors create a cohesive visual and tactile system, echoing natural tones and organic connections.Merging futurist vision with raw texture, echoing the majesty of dune landscapes.Architectural forms trace gentle curves shaped by wind and sand. Each bend departs from rigid convention, blending rough, natural textures with flowing arcs. This dialogue merges the earth’s primordial spirit with a fluid, poetic design language.

Functionality: The showroom’s layout recalls the sweep of dune landscapes, with undulating heights and hollows shaping a valley-like terrain. Flowing lines, inspired by dune contours, unify the space. Beyond their aesthetic form, these curves guide the eye and dictate one’s journey through the showroom. Avoiding straight, level routes adds surprise and unpredictability, prompting visitors to change direction as though navigating real desert sands.Authenticity prevails over adornment, embracing raw textures. Soft beige ceramic sand and grey granite form a layered, desert-like palette of understated elegance and calm. Polished ceramic sand lends gentle, dune-like curves, while granite’s untamed solidity grounds the space with earthbound strength.

Creativity: To showcase HiGold’s outdoor furniture, the indoor showroom draws on nature’s cues. Dune-like curves and outdoor materials blend with a forward-looking aesthetic. Products are grouped by attributes, and lighting mimics natural sunlight and shadow, creating an outdoor feel. In this space, the furniture’s comfort and ease embody HiGold’s ideal outdoor lifestyle.

Eco - social impact: High-temp ceramic sand: Coloured ceramic sand uses ceramic-based granules fired at 1,000–2,000°C. The intense heat treatment loosens the internal structure of each grain and allows better absorption of emulsions to form a superior paint coating.Eco-friendly and non-toxic: All raw materials and emulsions meet environmental standards, containing no harmful substances such as formaldehyde or benzene. The materials do not release hazardous gases and ensures a healthy, safe environment for both living and working.

Renewable resources: The primary ingredient of coloured ceramic sand is ceramic granules, derived from readily available natural components like clay. Ceramic sand can be sourced through recycling ceramic fragments, reducing the reliance on new mineral extraction. Over time, this renewable supply helps maintain resource stability and lessens dependence on non-renewable materials.