We tasked architect and designer Elisa Ossino with totally overhauling and reimagining our flagship store in the Brera district of Milan.

Removing all possible existing internal structures, she completely reconfigured the entire 400-square metre space, creating a series of immersive rooms. From the moment visitors arrive at the entrance they are drawn into a near-surreal fantasy world of geometric shapes and peeps into striking, dramatic mises-en-scène which create a voyeuristic viewing experience.

‘Hidden Rooms’ leads visitors through a journey of “chambers of optical illusions”, pushing the expressive potential of natural stone to new heights.

In the words of Elisa Ossino: “I think it surprises many people. We played a lot with mirrors and reflections, which people really enjoy, especially on Instagram, though it was quite a technical challenge to align everything perfectly.”