Inspired by the tea brand’s renowned product that blended rich Cheezo and classic Chinese fragrant tea, the store was designed to be a spacial extension of its product experience.

The parallel partitions connected to the celling referred to the curves that randomly-formed alongside the cup by the flowing white soft Cheezo cream whenever people take a sip of the Cheezo Tea. Meanwhile, the partitions reached down to meet the bar table and seats, so as to separate the space to provide customers with more private and comfortable staying experience.

Small holes were opened in the partitions to remind customers of the frothy texture of Cheezo as well as the friendly characteristics of the brand, and also create an intriguing way of communication between parted spaces and people on the both sides.