HEYTEA, as a representative of new-style tea-drink brands, each HEYTEA store is unique and has a different appearance, but are all designed centering on four key words — 'cool', 'inspiration', 'design' and 'Zen', which constitute the brand's concept.

As approaching this project, the HEYTEA store situated at Paragon Center, Xiamen, China, the designers adopted a brand-new visual style to interpret the brand's concept and spirit. The designers tried to find some connection between traditional tea-drinking culture and the impression of Xiamen — featuring broad sea and multiple mountains. Besides, they strove to explore a contemporary expression of tea culture, and utilize youth-oriented design languages to convey the beauty of Oriental artistic conception, which is a part of HEYTEA's modern Zen spirit.

Natural elements were widely utilized in the space. The grains of wood and stones give the space unique textures, either smooth or rough, delicate or austere, soft or solid, warm or cool, thin or thick, all of which can be perceived by customers as they touch the surfaces in the space, hence providing varying and pleasant tactile experiences for them. The textures and color palette of the space are derived from the materials, which not only showcase the will of nature, but also the return to nature.